New Growth Happens in Lane Two
We help Entrepreneurship Centres at Colleges/Universities, and Economic Development Organizations, to support more early-stage entrepreneurs with bolt-on, live programs that are specifically for side hustlers.
What is Lane Two?
Lane One is your current context.
It’s your existing business model - the way you currently deliver value to your customers.
Lane Two is where new growth happens. It’s where you test new ways to deliver differentiated value to your customers.
It’s new courses you sell, new products you launch, new channels that you activate, etc.
Who We Help:
Colleges & Universities
We help Campus Entrepreneurship Centres to support a much broader spectrum of early-stage and aspiring entrepreneurs with programming that meets them where they are, as Side Hustlers.
Economic Development Organizations
We provide educational programs in partnership with local economic development organizations that support individual entrepreneurs in the early stages of their new business journeys. This includes hosting live workshops, speaking at conferences, providing pitch coaching, and running webinars/online courses.
Medium-Large Enterprises
We bolt-on to a range of industry partner organizations to execute the discovery and testing required to validate opportunities for new value creation. This might include developing and launching online courses, certified pre-owned programs, and other new products/services.
Avalene Tan
Current student at University of Texas at Dallas
“As a first time entrepreneur, there were so many things I wasn't aware of. Jeff and Laura made navigating this landscape so much smoother by compiling years of knowledge and real-world experience into an accessible learning opportunity. Their insights have helped me and avoid costly mistakes in my startup journey and encouraged me to dream bigger about the positive impact these ambitions can have on the world. I'm so grateful for the experience and would highly recommend any early-stage entrepreneur to enroll in the "How to Start a Side Hustle" course.”
To learn more about how
we can help support you with your next Lane Two project, hit the button below and book a discovery call with us.
Our Side Hustle Programs are creating opportunities for local media to spotlight our partners for providing timely support for aspiring entrepreneurs in times of economic uncertainty and workplace volatility.
Winnipeg Free Press:
CTV News:
https://www.ctvnews.ca/winnipeg/video/2025/08/09/how-to-start-a-side-hustle/