New Growth Happens In Lane Two
We help the organizations we work with to create new value for their customers.
What is Lane Two?
Lane One is your current context.
It’s your existing business model - the way you currently deliver value to your customers.
Lane Two is where new growth happens. It’s where you test new ways to deliver differentiated value to your customers.
It’s new courses you sell, new products you launch, new channels that you activate, etc.
Who We Help:
Colleges & Universities
We help student entrepreneurship centers to differentiate programming for on-campus entrepreneurs. And, we partner with faculties of Continuing Education/Extended Studies to add new courses to an existing portfolio of lifelong learning offerings.
Economic Development Organizations
We provide educational programs in partnership with local economic development organizations that support individual entrepreneurs in the early stages of their new business journeys. This includes hosting live workshops, speaking at conferences, providing pitch coaching, and running webinars/online courses.
Medium-Large Enterprises
We bolt-on to a range of industry partner organizations to execute the discovery and testing required to validate opportunities for new value creation. This might include developing and launching online courses, certified pre-owned programs, and other new products/services.
